Eight tools that track how ChatGPT, Perplexity, Gemini, and Google AI Overviews describe your brand, compared on who they suit, which engines they cover, what they publish as an entry price, whether they fix problems or only report them, and what you get for free. No scores out of ten, no affiliate links.
Last updated: October 9, 2026 - by DataEase AI
An AI visibility tool runs a fixed set of buyer prompts against engines such as ChatGPT, Perplexity, and Gemini on a schedule, then records whether your brand is mentioned, its position, sentiment, and which URLs are cited. Most track 20 to several hundred prompts against 5 to 20 competitors.
The category goes by several names - AI search monitoring, GEO analytics, AEO tracking, AI citation tracking, and AI brand visibility software. They all solve the same problem: a buyer asks an assistant "what is the best tool for X" and you have no analytics for whether you were in the answer. Rank trackers cannot see this because the answer is generated, not retrieved from a results page.
Two metrics do most of the work. Mention rate is the share of tracked prompts where your brand appears at all. Share of model is your share of all brand mentions across those prompts. Citation data sits underneath both: which of your pages the engine linked, and which third-party pages it relied on instead.
We selected 8 tools that appear repeatedly in 2026 roundups and in the search queries that bring founders to our site, then compared them on 5 criteria: audience fit, engine coverage, published entry price, execution versus reporting only, and free tier. We do not rank them 1 to 8.
A single ranked list would be misleading because the tools target different buyers. An enterprise brand team wants depth and engine breadth. A solo founder wants a cheap, honest signal and ideally something that does part of the work. A Semrush or Ahrefs customer wants the least friction. We say which tool fits which situation instead of pretending there is one winner.
Three honesty rules apply to every entry:
Where we already have a longer head-to-head with a tool, that row in the table links to it. The full set lives on the DataEase AI comparisons hub.
Otterly.AI is the cheapest published entry point at about $29 per month, and LLMrefs at $79 per month covers 9 engines. DataEase AI starts with 100 free credits and a $50 Pay As You Go pack with no subscription, the lowest cost if you scan in bursts.
The right answer depends on your usage pattern. If you want an always-on daily dashboard, a low monthly subscription from Otterly.AI or LLMrefs is the simplest buy; both are built for small teams rather than procurement. Otterly's entry tier tracks a small number of prompts, so budget for an upgrade once you add competitors. LLMrefs stands out on breadth per dollar, with 9 engines including ChatGPT, Gemini, Perplexity, and Claude.
If your pattern is "audit hard before a launch, then go quiet for 6 weeks", a subscription is the wrong shape. DataEase AI's Pay As You Go tier costs $50 per 100 credits and nothing renews, so an idle month costs zero. The 100 free credits on signup cover real deep scans across ChatGPT, Perplexity, and Gemini, and the no-signup free AI Brand Analyzer gives a baseline before you create an account.
Peec AI, at roughly EUR 89 to 95 per month, is also within reach for a funded startup and is praised in roundups for a dashboard that is quick to read. We cover where it is strongest in the DataEase AI vs Peec AI comparison.
Profound is the most frequently named enterprise choice, with the broadest engine list on this page (ChatGPT, Perplexity, Gemini, Claude, Copilot, AI Overviews and more) and mature reporting. Scrunch AI competes in the same bracket. Both require sales conversations, and neither publishes pricing consistently.
Profound has spent longer than most on the analytics layer: prompt volume at scale, cohort segmentation, and agent-traffic analysis. Roundups disagree on its pricing - some list a Brand Starter tier at about $99 per month, others quote $499 per month or custom enterprise contracts - so treat any figure as unverified until a Profound rep confirms it. Our longer take is in the DataEase AI vs Profound comparison.
Scrunch AI positions itself for larger marketing teams and does not publish pricing. Expect a demo-first process, and check the vendor's current engine list before shortlisting it.
If your company already standardizes on an SEO suite, the Semrush AI Visibility Toolkit and Ahrefs Brand Radar deserve a look before you add a vendor. They are shallower than a dedicated platform, but they land in dashboards your team already opens. For another enterprise-oriented AEO platform, see DataEase AI vs BrandLight.
Of the 8 tools, DataEase AI is the one built around executing fixes: its agent workforce ships low-risk schema, content, and on-page changes and routes high-impact changes to the founder for approval. The other 7 are monitoring products; several offer recommendations but leave execution to you.
This is the distinction that matters once the dashboard is up. Every tool here will tell you that Perplexity cites a competitor's comparison page instead of yours. Only one will draft the page, add the structured data, and put it in front of you to approve. Otterly.AI's GEO content audits and Profound's content recommendations get part of the way by telling you what to write, which may be all a team with a content function needs.
For a founder without that function, the gap between a report and a result is the whole problem. DataEase AI works autonomously and you stay in control: low-risk fixes execute on their own, high-impact pages wait for sign-off, and a daily Founder Digest summarizes what changed. We are not neutral on this point, so weigh it against what the other tools do better. A GEO infrastructure tool like LightSite also executes, from a different angle; see DataEase AI vs LightSite.
DataEase AI is the Brand Presence Intelligence platform for founders. It is stronger on execution, pricing flexibility, and scoring beyond AI answers; weaker on engine breadth, with 3 engines on entry plans, 5 on Business, and no Google AI Overviews or Copilot. Enterprise reporting is less mature than Profound's.
Where we think DataEase AI is the stronger choice:
Where another tool is the stronger choice:
Full limits per tier are on the DataEase AI pricing page.
The table below summarizes all 8 tools on 5 criteria. Entry prices range from about $29 per month (Otterly.AI) to custom enterprise contracts (Profound, Scrunch AI); engine coverage from 2 on the standalone Semrush toolkit to 9 at LLMrefs; and 1 of the 8 executes fixes.
Prices are published entry prices as reported by third-party 2026 roundups - verify with the vendor before buying. Engine lists are stated only where we are confident.
| Tool | Best for | Engines covered | Published entry price (as of 2026, verify with the vendor) | Monitoring only or also executes fixes | Free tier |
|---|---|---|---|---|---|
| Profound | Enterprise brand teams that want the deepest citation analytics | ChatGPT, Perplexity, Gemini, Claude, Copilot, Google AI Overviews and more | Not consistently published; roundups cite $99/mo Brand Starter, $499/mo, or custom enterprise pricing | Monitoring plus content recommendations; you execute | Check the vendor |
| Peec AI | Marketing teams that want a clean, fast-to-read AI search dashboard | ChatGPT, Perplexity, Gemini, Google AI Overviews | About EUR 89 to 95/mo | Monitoring only | Check the vendor |
| Otterly.AI | Solo founders and small SEO teams on the lowest budget | ChatGPT, Google AI Overviews, Perplexity, Copilot; further engines as add-ons | From $29/mo | Monitoring plus GEO content audits; you execute | Check the vendor |
| LLMrefs | Teams that want the most engines per dollar | 9 engines including ChatGPT, Gemini, Perplexity, Claude | $79/mo | Monitoring only | Check the vendor |
| Semrush AI Visibility Toolkit | Existing Semrush customers who want AI data in the same suite | Google AI Mode and ChatGPT on the standalone toolkit; check the vendor for the full list | About $99/mo per domain | Monitoring only | Check the vendor |
| Ahrefs Brand Radar | Existing Ahrefs customers who want AI mentions next to backlink data | Google AI Overviews, ChatGPT, Perplexity among 6+ indexes | Add-on on top of an Ahrefs plan; about $199/mo per index in one roundup | Monitoring only | No; requires an Ahrefs plan |
| Scrunch AI | Larger marketing teams comfortable with a demo-first sales process | Check the vendor's current list | Not published | Monitoring and recommendations; you execute | Check the vendor |
| DataEase AI | Founders who want monitoring plus an agent workforce that executes fixes | ChatGPT, Perplexity, Gemini on every plan; Claude and Grok on Business | 100 free credits; Pay As You Go $50 per 100 credits, no subscription; Growth $249/mo; Business $449/mo | Monitoring and execution; low-risk fixes ship automatically, high-impact changes need your approval | 100 free credits on signup, no card; free no-signup Brand Analyzer |
Profound is the name most often attached to the category and the tool enterprise buyers shortlist first. Its strength is depth: large prompt volume, segmentation by audience and region, and coverage that stretches to Copilot and Google AI Overviews. Its weakness for founders is cost and procurement; pricing is not consistently published and the product assumes an analyst will live in it. Best for brand teams with content and dev resources to act on what it reports.
Peec AI is the European entrant that roundups praise for a dashboard you can read in a minute. It tracks ChatGPT, Perplexity, Gemini, and Google AI Overviews, benchmarks competitors, and reports sources cited. It is a monitoring product; it does not write or publish for you. Best for a marketing team that wants weekly share-of-voice reporting without an enterprise contract.
Otterly.AI has the lowest published entry price here, and its GEO content audits are a practical bridge between a report and a to-do list. Entry tiers track a small prompt count, so the realistic cost for a startup with several competitors is a tier or two higher. Best for solo founders and small SEO teams who want an always-on dashboard without a sales call.
LLMrefs frames itself as rank tracking for LLMs and covers 9 engines, including ChatGPT, Gemini, Perplexity, and Claude, at a published $79 per month. Breadth per dollar is its argument. It is monitoring only, and the reporting is closer to a classic rank tracker than a brand analytics suite. Best for teams who want the same prompt across as many engines as possible.
Semrush sells AI visibility as a toolkit at about $99 per month per domain. The standalone toolkit covers Google AI Mode and ChatGPT; check the vendor for anything beyond that. Keyword, backlink, and AI data sit in one login your team already has; depth is the trade-off against a dedicated platform. Best for existing Semrush customers.
Brand Radar is an add-on to an Ahrefs plan, with Google AI Overviews, ChatGPT, and Perplexity among 6 or more indexes; one 2026 roundup lists it at about $199 per month per index. Like the Semrush toolkit, it wins on being where your team already works and loses on depth. There is no free tier because it requires a paid Ahrefs plan. Best for existing Ahrefs customers.
Scrunch AI targets larger marketing organizations and does not publish pricing. It pairs monitoring with optimization recommendations and a demo-led sales process. Its engine list and tiers are not public, so we have not stated them. Best for teams with procurement budget who want a hands-on vendor relationship.
DataEase AI monitors ChatGPT, Perplexity, and Gemini on every plan, adds Claude and Grok on Business, and is the only tool here whose agents execute the fixes - autonomously for low-risk changes, with founder approval for high-impact ones. Entry cost is 100 free credits, then $50 per 100 credits with no subscription. Others lead on engine breadth and enterprise reporting. Best for founders who want results, not only a report.
The 5 most common questions we hear cover the difference between visibility and citation tracking, whether a Semrush or Ahrefs add-on is enough, how many prompts to track, which engines matter, and whether a vendor can fairly rank itself. Short answers follow below.
AI visibility tracking measures whether and how a brand is named in AI answers - mention rate, share of model, sentiment, position. AI citation tracking is narrower: it records which specific URLs an engine links as sources. Most tools on this page do both, but the citation layer is where they differ most in depth. Our AI citation tracking guide for SaaS covers how to act on citation data.
Not necessarily. Both suites now sell AI visibility modules, and if your team lives in one of them the add-on is the lowest-friction start. Choose a dedicated tool when you need engines the suite does not cover, prompt-level competitor benchmarking, or a product that executes fixes rather than only reporting.
Start with 20 to 50 prompts: the questions a buyer asks before they know your name, your category keyword plus best-of and alternative-to phrasings, and 5 to 10 direct competitor comparisons. Entry tiers on most tools cover that range; you only need hundreds of prompts once you run multiple brands.
ChatGPT, Google AI Overviews and AI Mode, Perplexity, and Gemini cover the majority of AI-assisted buying research. Claude, Copilot, and Grok matter for specific audiences - developers, Microsoft shops, and X users. Every tool here covers ChatGPT; coverage of the other engines is where they diverge.
We publish this page and we are one of the 8 tools, so read it with that in mind. We have listed where every other tool is stronger - engine breadth, enterprise reporting, suite integration - and linked each vendor directly so you can verify every price and claim yourself. If we have something wrong, tell DataEase AI through the contact page and we will correct it.
Still choosing? Read the 1-to-1 comparisons for the 3 tools on your shortlist. Want a baseline first? The free AI Brand Analyzer scores your brand in about 60 seconds with no signup. Ready to track? DataEase AI gives 100 free credits with no card required.
Head-to-head pages against Profound, Peec AI, Otterly.AI, BrandLight, LightSite, Limy, and Brand24. ->
Score your Brand Readiness across 7 pillars in about 60 seconds, no signup. ->
What AI visibility is, how to measure it, and how to improve it. ->
How to get your product cited by ChatGPT and act on the citation data. ->
The metric every tool on this page reports, and how to read it. ->
100 free credits, Pay As You Go from $50, Growth $249/mo, Business $449/mo. ->
Last updated: October 9, 2026 - Reviewed by the DataEase AI editorial team